About Frederik Claessens

E-Commerce Director, SQLI Belgium

Entries by Frederik Claessens

The age of SEO is over: now is the time of VEO

Always on the lookout for new information, consumers are increasingly using their smartphones and other smart devices such as smart speakers. They give brands access to a history of searches that includes all products consulted. Algorithms then take over to generate recommendations and influence purchasing decisions. Here is a look back at the past to understand the transition underway between the age of SEO and that of VEO (Voice Engine Optimisation).