Is loyalty still the best proof of love?
At a time when certain brands, such as Décathlon1, are rolling them back, we take a look at good practices and new trends for loyalty schemes.
Senior e-marketing consultant
Entries by Margaux Imberton
Social media and e-commerce: a winning pair to enhance performance
The performance of an e-commerce website should not be based on technical aspects alone. It should also be driven by a global ecosystem, which the website is designed for from the outset.
Senior e-marketing consultant
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