[White paper] DXP : stay ahead of the game !

People today are no longer loyal to brands; they are loyal to meaningful experiences.

What's in this white paper?

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They expect to be able to access the same content from a range of different digital devices anytime, anywhere. If they cannot do so, they switch brands. As a result, organisations that wish to remain competitive need to have a strategy in place that enables them to provide a seamless unified digital experience across all touchpoints. This white paper looks at how this can be achieved through a Digital Experience Platform (DXP).

The document examines:

  • The role of a DXP
  • The benefits of such a platform
  • Different components of a DXP
  • Choosing and implementing a DXP solution
  • A DXP case study

Chapters list

Page 1 - Background

Page 2 - What exactly is a DXP?

Page 4 - Who are DXPs for?

Page 5 - A world famous DXP

Page 7 - What pain points can besolved with a DXP?

Page 15 - 5 changes to expect when you invest in a DXP

Page 16 - DXP must-haves and DXP nice-to-haves

Page 19 - A key touchpoint: mobile

Page 20 - A checklist for choosing a DXP

Page 22 - Key criteria for a successful DXP

Page 25 - A DXP case study

Page 27 - Conclusion

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