60% of purchase decisions are based on buyers’ perceptions and their confidence in a brand.
Focusing on the UX Design of your e-commerce website is key to attracting consumers and gaining their loyalty.
But taking internet users from a web browser to your shopping basket, without losing them on the way, can sometimes be an obstacle course!
There are many difficulties you may face:
- Attracting users to your e-commerce website
- Seducing them all along the purchasing process
- Reassuring them
- Offering a real mobile experience
- Avoiding abandoned shopping baskets
How can you face these challenges and stand out from the competition while increasing your conversion rate? How can you make your consumers feel that your website has been designed especially for them?
Check out our infographic for advice from an experienced UX designer and find out how to build a real “customer-centric” e-commerce website.
Article from Thomas Robert , UX consultant – Wax Interactive – SQLI Group