In an era of massive acceleration of digital marketing, marketing technologies are maturing and major publishers are beginning to show interest.
Below you’ll find a selection of news items from our three key partners: hybris, Microsoft and Oracle.
The hybris e-commerce platform strengthens its marketing functions
Campaign management, cross-channel vision of customers to link between email communications, websites, mobile applications, point-of-sale terminals and specific applications: the hybris marketing model is a real change for this leading platform for online retailers.
For those that already have a marketing automation solution such as Marketo or Neolane, the interfacing is done through an API.
Read more: lemondeinformatique.fr
Microsoft enpands the Dynamics CRM range of services for social and marketing functions
Microsoft Dynamics CRM needs no introduction. Over the past few months, Microsoft announced the integration of Dynamics Marketing (marketing automation, creation of email communications scenarios and marketing lead scoring), Unified Service Desk (Parature solution acquired at the beginning of 2014) and social listening (identification of influencers, detection and monitoring of customer problems).
To find out more, ask for your Dynamics CRM, Dynamics Marketing and Microsoft Capptain demo (among other solutions)
Find out more: lemondeinformatique.fr
Oracle combines marketing and big data with Datalogix
After the acquisisions of Eloqua (marketing automation), Blue Kay (data management platform) and Responsys (suite marketing), Oracle invested more than $1.2 billion in Datalogix, the specialist in collecting, analysing and using data for marketing and advertising purposes.
Read more: journaldunet.com