2020 represented a new decade for the digital world, but this has been a particularly challenging year due to the global pandemic. The world economy is under pressure and at the same time we are witnessing a tremendous acceleration in digital commerce.
Some of our customers in the retail industry have seen their online sales multiplied by 10 since March, a growth level they never experienced before.
For many retailers like JouéClub, Unified Commerce has become the corner stone of a winning digital strategy in a very complex environment for two reasons:
1 – The end customer has become very difficult to capture, convert and retain
2 – The digital ecosystem in Unified Commerce is increasingly hard to master, making the ROI goal an even greater challenge to meet
The key question is: “How can you build your Unified Commerce strategy to ensure business success for the coming years?”