Thursday 28 January 2016 – Breakfast : How to combine marketing, CRM and e-commerce to increase your sales
With the abundance of solutions, the complexity of platforms and the difficulties of consolidating data, heads of e-commerce need to get an overview of digital!
How? The challenge is to mix marketing acquisition methods with the use of multi-channel CRM solutions while connecting the e-commerce platform in a unified, administrable and upgradeable system.
Out of the mix you get the customisation of customer and potential customer communications, a unified vision of the customer, and increased capacity for international and multi-brand roll-outs.
The SAP hybris Customer Engagement & Commerce (CEC) offer brings together all the solutions which enable you to have better knowledge about your customers in real time.
During the morning, SAP hybris & SQLI will be pleased to present these three winning components to you with concrete examples:
- WAX Interactive: feedback on marketing performance, traffic acquisition, and web analytics;
- OUTIZ : reasons for choosing the hybris solution for their B2C and B2B customers and what the consequences are for their daily operations;
- Ecover : how to engage your customers, retain them and offer the right offer at the right time with SAP CRM (C4C).