Thursday 28 January 2016 – Breakfast : How to combine marketing, CRM and e-commerce to increase your sales

With the abundance of solutions, the complexity of platforms and the difficulties of consolidating data, heads of e-commerce need to get an overview of digital!

marketing, CRM et e-commerce avec SAP hybris

How? The challenge is to mix marketing acquisition methods with the use of multi-channel CRM solutions while connecting the e-commerce platform in a unified, administrable and upgradeable system.

Out of the mix you get the customisation of customer and potential customer communications, a unified vision of the customer, and increased capacity for international and multi-brand roll-outs.

The SAP hybris Customer Engagement & Commerce (CEC) offer brings together all the solutions which enable you to have better knowledge about your customers in real time.

During the morning, SAP hybris & SQLI will be pleased to present these three winning components to you with concrete examples:

  • WAX Interactive: feedback on marketing performance, traffic acquisition, and web analytics;
  • OUTIZ : reasons for choosing the hybris solution for their B2C and B2B customers and what the consequences are for their daily operations;
  • Ecover : how to engage your customers, retain them and offer the right offer at the right time with SAP CRM (C4C).

Join in our breakfast and take a competitive advantage in your market and multiply your sales within a reduced time-to-market!

What you will learn

  • How to clearly define your ambition and your KPIs and put the required marketing coordination in place
  • Accelerate multi-brand and multi-country roll-outs
  • Establish dialogue between social networks and CRM

Profile of participants

  • Senior Management
  • E-Commerce Department
  • Marketing & Digital Department
  • ICT, Innovation & Strategy Department
  • IT Department

Pratical informations

Date: Thursday 28 January 2016

  • 8.45-9.00 a.m. : welcome
  • 9.00-11.00 a.m. : presentation

Location: SAP Belgium – Olympiadenlaan 2, 1140 Evere.

Add to my calendar   2016/01/28 08:45 2016/01/28 11:00 Europe/Brussels SQLI & SAP hybris breakfast How to combine marketing, CRM & e-commerce to increase your sales SAP Belgium - Olympiadenlaan 2, 1140 Evere SQLI false YYYY/MM/DD