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Becton Dickinson adopted a European CRM Mobile application called Axon project.
In keeping with its positioning, which is resolutely focused on innovation, Roche Diagnostics, the world leader in «in vitro» diagnostics, has chosen to rethink its commercial approach by providing its sales force with tools that are as original as they are effective, to present its solutions and services.
A presentation of Roche Diagnostics solutions, which reflect its founding values in terms of innovation
Roche Diagnostics designs and commercializes a comprehensive range of innovative products and services used to diagnose or detect diseases by analysing biological fluids or tissues.
In view of making the most of such cutting-edge technology and new associated uses, the brand chose to redefine its commercial approach by equipping its sales force with a convivial and effective medium, the objective of which is threefold:
- To present its key solutions in an original way that reflects its image as a resolutely innovative actor;
- To promote programmes aimed at equipping laboratories distributed throughout the entire territory
Sales support applications centralized in the ” ROCHE STORE “
Its design mobilized complementary skills(creation, design, ergonomics, development)to create, on the basis of Roche resources (leaflets, videos, 3-D animations, etc.), tools aimed at supporting the sales of cutting edge Roche Diagnostics systems, such as:
Cobas b123 : solution d’analyse des gaz sanguins permettant aux professionnels de prendre des décisions thérapeutiques en un temps record ;
- Cobas b123: a solution based on analysing blood gases, to help professionals make the right therapeutic decisions in record time;
- Cobas 4800: an analytical molecular biology system;
- LigthCycler : a system aimed at identifying genes (PCR) in real-time ;
- Ventana : a comprehensive range of automated solutions aimed at tissue diagnosis, in particular for use in the field of oncology, to guide professionals in their choices of treatment..
SQLI also created the Géolab application, which locates laboratories equipped by Roche on an ualize installed systems thanks to a multi-criteria search function(regions, equipment, number of files processed by the laboratory on a daily basis, etc.) or to simulate a new systems installation plan.
In order to facilitate and accelerate the deployment of all applications imagined by RocheDiagnostics among sales forces, SQLI has designed a Roche Store, in partnership with an American editor, that provides for the centralized management of mobile applications on the one hand, and enables the Group’s sales representatives to easily download existing and future applications, mark them and comment on them, on the other.
Beyond the sales device, Roche Diagnostics wanted to provide health professionals with a new business tool: the BioCardio application. This free application, which is already available from the AppStore, enables cardiologists or clinicians to easily interpret troponinT HSwithin the framework of a suspected coronary syndrome.
high hopes. Now deployed on over 200 iPads,these applications have been extremely well received by users. This success is all the more significant because the project was severely weighted by very short deadlines (the deadline being our presence at the Journées Internationales de Biologie [International Biology Days] congress in November). We had 4 months to launch, develop and deploy this project. Furthermore, beyond our image-boosting objective, which has been fully achieved, these applications also enable us to reduce marketing media printing costs, while boasting perfectly reactive campaign tools,
adds Eudes de Villiers.
Video testimonial (french)
Flexibility. Speed. Volume. Big Data has become a must-have marketing and technological reality : simply because electronic data repositories have grown enormously over 50 years of business process computerisation.
However, though we’re quite right to talk about information as a new “ resource ”, like oil, in order to profit from this modern-day Eldorado, it’s essential to master the exploration and extraction of such a potential in our data, the processing of relevant information and the refining of useful knowledge.
Back to (Data) basics
Beyond the technological heroism to which they’ve accustomed us, IT departments have pushed us from the IT system age into the information service era.
An integrated “ must-have ”, like electronics and automobiles, IT is now devoted to the uses of the information that it produces.
Today, the Big Data phenomenon confronts IT departments with a new challenge : managing “ data ” value. And though the purpose remains the same – analysing data in order to produce information – a Big Data project doesn’t simply involve creating a Big Data Warehouse.
A Big Data information service must be dynamic via its continuous inflows, intelligent via its vector data model, responsive via the production of contextual information in real-time, and collaborative via its In-Memory embedded analytical features.
There are even more technological modules involved in a Big Data project than in the construction of a classic Business Intelligence information service, even though the features on offer are generally the same : operational data collection, integration of information necessary for functional analyses and production of knowledge for process optimisation.
La plus grande complexité technologique d’un service d’information Big Data est induite par la nécessité de bénéficier d’un ordre de grandeur supplémentaire de performance dans tous les registres de fonctionnalités : alimentation en continu, stockage illimité, analyse en temps réel.
Par exemple, ne serait-ce qu’au niveau du stockage des données, qui sont par définition diverses, partitionnées et réparties dans un système Big Data, les techniques à orchestrer seront plus nombreuses.
A Big Data information service must be dynamic, responsive and collaborative
Today, the companies using Big Data are search engines like Yahoo ! and Google, social networks like Facebook, Twitter and LinkedIn and e-commerce sites like eBay and Amazon, the latter also using Cloud Computing for its services.
In brief, global, transatlantic companies, which were into the Internet from the very start : i.e. « pure players ». However, it would be premature to conclude that Big Data is only for large companies and administrative authorities and that they’re the only ones that can create added value by using it.
Clearly, just like a motorist uses motorways without having built them, commercial and public organisations, whatever their size, and even individuals can benefit from using Big Data information services, at a cost, of course.
With mass data processing, a new raw material emerged and information is growing, imposed by market forces. Its commercialisation, currently considered as was the case for energy, promises to be a goldmine for the people that control its production chain from A to Z (Business to Business and Business to Consumer).
Accordingly, more than a new value-added service built on a relatively classic marketing model, a Big Data information service must be based on a new equation that could be summed up as follows :
Consumer to Consumer = Consumer to Business + Business to Consumer
SQLI, who has been in charge of the entire project from blueprint until after go-live support, was awarded the Silver winner’s plaque and certificate during the SAPience.be TECHday on October 8th (more info on www.sapience.be ).
SQLI, who completed the first VIM implementation in Europe, has a lot of business expertise in the invoice management process. Due to its strong commitment to the SAP VIM solution, SQLI’s solution experts are frequently consulted by both SAP and Open Text with regards to new functionalities or process improvements.