In keeping with its positioning, which is resolutely focused on innovation, Roche Diagnostics, the world leader in «in vitro» diagnostics, has chosen to rethink its commercial approach by providing its sales force with tools that are as original as they are effective, to present its solutions and services.
A presentation of Roche Diagnostics solutions, which reflect its founding values in terms of innovation
Roche Diagnostics designs and commercializes a comprehensive range of innovative products and services used to diagnose or detect diseases by analysing biological fluids or tissues.
In view of making the most of such cutting-edge technology and new associated uses, the brand chose to redefine its commercial approach by equipping its sales force with a convivial and effective medium, the objective of which is threefold:
- To present its key solutions in an original way that reflects its image as a resolutely innovative actor;
- To promote programmes aimed at equipping laboratories distributed throughout the entire territory
Sales support applications centralized in the ” ROCHE STORE “
Its design mobilized complementary skills(creation, design, ergonomics, development)to create, on the basis of Roche resources (leaflets, videos, 3-D animations, etc.), tools aimed at supporting the sales of cutting edge Roche Diagnostics systems, such as:
Cobas b123 : solution d’analyse des gaz sanguins permettant aux professionnels de prendre des décisions thérapeutiques en un temps record ;
- Cobas b123: a solution based on analysing blood gases, to help professionals make the right therapeutic decisions in record time;
- Cobas 4800: an analytical molecular biology system;
- LigthCycler : a system aimed at identifying genes (PCR) in real-time ;
- Ventana : a comprehensive range of automated solutions aimed at tissue diagnosis, in particular for use in the field of oncology, to guide professionals in their choices of treatment..
SQLI also created the Géolab application, which locates laboratories equipped by Roche on an ualize installed systems thanks to a multi-criteria search function(regions, equipment, number of files processed by the laboratory on a daily basis, etc.) or to simulate a new systems installation plan.
In order to facilitate and accelerate the deployment of all applications imagined by RocheDiagnostics among sales forces, SQLI has designed a Roche Store, in partnership with an American editor, that provides for the centralized management of mobile applications on the one hand, and enables the Group’s sales representatives to easily download existing and future applications, mark them and comment on them, on the other.
Beyond the sales device, Roche Diagnostics wanted to provide health professionals with a new business tool: the BioCardio application. This free application, which is already available from the AppStore, enables cardiologists or clinicians to easily interpret troponinT HSwithin the framework of a suspected coronary syndrome.
high hopes. Now deployed on over 200 iPads,these applications have been extremely well received by users. This success is all the more significant because the project was severely weighted by very short deadlines (the deadline being our presence at the Journées Internationales de Biologie [International Biology Days] congress in November). We had 4 months to launch, develop and deploy this project. Furthermore, beyond our image-boosting objective, which has been fully achieved, these applications also enable us to reduce marketing media printing costs, while boasting perfectly reactive campaign tools,
adds Eudes de Villiers.