JOUECLUB TOY RETAILER OPTS FOR OMNICHANNEL COMMERCE
JouéClub choose SQLI and WAX Interactive, SQLI’s digital agency, to transform their existing website into a single digital platform. This included a mobile version. The project has enabled JouéClub to take on an omnichannel dimension and boost its brand positioning.
The solution included:
- An audit of the initial e-commerce site together with a needs analysis of the cooperative’s members
- A new omnichannel strategy
- A programme of change management involving General Management and the network’s independent members
- A study of e-commerce platform publishers and help with choosing a solution
- UX design and artistic direction
- SEO and Digital Analytics
- The management and deployment of the platform
JouéClub choose Proximis, one of SQLI’s major partners, to help achieve all of this. The solution is designed for omnichannel commerce and enables integration of an intelligent order management engine and an in-store sales app.
Flat design was chosen with solid colours and rounded shapes aligned with the world of children, providing a modernised look and feel.