Digital projects often give rise to various questions: what product or service do I want to offer to my users exactly? What are the opportunities and innovations I can use to meet my customers’ needs? How does this project fit into my company’s (digital) strategy? How to ensure the ROI of the digital system I want to set up?
Scoping makes it possible to identify and achieve customer value and be in phase with the target audience’s expectations, by confirming the expected value in the very early stages. Furthermore, it makes it easier to align stakeholders with a shared, multidisciplinary vision and involve decision-makers. The company’s digital roadmap is also precisely defined, making it possible to reach informed decisions.