Manage and analyse your campaigns with marketing CRM
In an economic context where marketing departments are constrained by increasingly tight budgets and where there are multiple means of communication, marketing efforts must focus on: the relevance of the analysis of large volumes of data (big data), responsive segmentation, and automation to create interaction more easily.
Control your multi-channel marketing strategy with your CRM
SEGMENTATION OF THE AUDIENCE
SQLI’s technological and business expertise will enable you to manage and analyse your marketing campaigns with an integrated CRM platform for better productivity and marketing effectiveness.
Marketing campaigns, marketing automation, ROI
Use automation and scenario development of your marketing initiatives (sending out e-mails, creating campaigns, sharing leads, etc.) to identify your customers’ interests, create more leads and refine your strategy for campaigns which are successful and easy to put in place:
- Create and develop your e-mail, event, social media, etc. campaigns with your CRM and automate your lead generation and profile initiatives
- Clone your successful marketing campaigns and roll them out in a simple way for greater productivity
- Benefit from automatic scoring of your contacts’ interest depending on their interaction (click, downloading white book, website, etc.) and integrate the information in your CRM
- Automatically identify who your most interested contacts are for more business and target your messages
- Are you being talked about on social networks? Listen to and discuss with your fans live and automatically chart it all in your CRM
- Finally, industrialise the information feedback, control your KPIs, and manage your budget for each campaign