Data marketing
Built into the heart of marketing strategy, customer relations personalisation enriches the quality of exchanges and boosts your sales.
Built into the heart of marketing strategy, customer relations personalisation enriches the quality of exchanges and boosts your sales.
Data marketing is defined as a strategic and innovative use of data to improve the efficiency and effectiveness of marketing actions.
The collection and processing of structured and non-structured data, through technological tools, helps businesses understand purchasing behaviour and customise their customer relations.
The Wax Interactive agency, specialising in data marketing & connected commerce, helps you define, implement and set up your data marketing projects:
Data visualisation
Data quality
Scoring
Broker benefit
Council and database acquisition