Data marketing is defined as a strategic and innovative use of data to improve the efficiency and effectiveness of marketing actions.
The collection and processing of structured and non-structured data, through technological tools, helps businesses understand purchasing behaviour and customise their customer relations.
The Wax Interactive agency, specialising in data marketing & connected commerce, helps you define, implement and set up your data marketing projects:
- A customised Data Marketing platform for you
- A catalogue of pre-selected partner solutions
- Long term-support from our web marketing consultants