Data marketing

Built into the heart of marketing strategy, customer relations personalisation enriches the quality of exchanges and boosts your sales.

Data marketing is defined as a strategic and innovative use of data to improve the efficiency and effectiveness of marketing actions.

The collection and processing of structured and non-structured data, through technological tools, helps businesses understand purchasing behaviour and customise their customer relations.

The Wax Interactive agency, specialising in data marketing & connected commerce, helps you define, implement and set up your data marketing projects:

    • A customised Data Marketing platform for you
    • A catalogue of pre-selected partner solutions
    • Long term-support from our web marketing consultants
Data-vizualisation new

Data visualisation

Qualite-des-donnees new

Data quality

Scoring new


Prestations-de-broker new

Broker benefit

Conseil-acquisition new

Council and database acquisition

SQLI, strengthened byt its experience and innovation capacity, supports you in the definition of you marketing strategy

    • Data strategy: relational, acquisition, segmentation, facilitation, analysis
    • Implementation: datamart, warehouse design, data inventory, probance hyper marketing, selligent

They trust us