Posts

[Checklist] Omnichannel: 7 tips for an effective IT organisation

Companies with a website and mobile app are increasingly looking to homogenise the two channels in order to offer their users service and experience continuity, while optimising development costs.

Download our checklist "Omnichannel - 7 tips for an effective IT organisation"

However, this functional homogenisation presents new challenges for IT departments. Very often, this involves significant changes in termes of organisation, tools and working methods, for several teams.

As “captains” of this transformation, IT departments need to ask themselves the right questions, be methodical and seek support if they are to guide the ship home. Here are some tips for success from web and mobile solutions project managers.

Download our checklist "Omnichannel - 7 tips for an effective IT organisation"

You will discover how to:

  • Work in feature teams
  • Apply standards and new methodologies
  • Adapt workspaces and rituals
  • Facilitate deployments

[CHECKLIST] Drive traffic to your website in five stages

With the arrival of digital marketing, more and more businesses are aiming to optimise their website in order to boost turnover. And for good reason – your digital plan is a key component of your marketing strategy. In addition to conveying your brand identity, it is an essential conversion tool.

But traffic generation can prove extremely complex; your users’ habits change constantly, and SEO criteria are increasingly restrictive.

The aim of this document is to give you the keys to a successful traffic generation strategy and offer you insights into its different stages, as well as the questions you need to answer in order to do it right.

In this checklist, you will learn:

  • the key steps of a traffic driving strategy
  • the different traffic generation tools
  • the secrets of an efficient Social Media strategy

Download our checklist drive traffic to your website in five stages

[CHECKLIST] 8 key stages for successful international e-commerce deployment

Deploying an e-commerce strategy internationally is no mean feat. This type of project is even among the most complex that a group can have to handle: it concerns several markets – in certain cases several brands – and requires the set-up of quite a large platform.

How can we guarantee this responsiveness, and continuously adjust to consumers, locally, as well as perfectly manage IT developments and related budgets?

1 – Identify the brands and markets

The idea is to identify the brands and markets (countries) concerned by your e-commerce project.

Their role is key: they are your need creators.

They continuously listen to consumers and keep track of their purchasing habits, and can then request the development of new features for their “local version” of your e-commerce site.

The aim: to increase the number of conversions and develop sales both market-by-market and brand by-brand.

 

Download our international e-commerce checklist

2- Put in place a cross-disciplinary team

The second stage of an international e-commerce organisation consists of putting in place a cross-disciplinary team that will be tasked with recording the needs expressed by the brands and markets.

The role of the cross-disciplinary team is to standardise each need expressed and to extend it so that all the other markets can benefit from it if necessary.

By implementing this form of governance, you can develop an e-commerce solution that is mostly universal (80% of the system) as well as offering the different markets characteristics specific to their consumers (20% of the system).

 

3- Create a development factory

The idea is to create a body tasked with developing the features requested by the brands and markets and submitted by the cross-disciplinary team.

The development factory converts the needs expressed by the brands and markets into a product ready to be implemented and used.

The aim is the same as for the previous stages: to create or improve a feature that can then be used by all the group’s markets if they need it.

Want to know more?

Download our checklist “8 key stages for successful international e-commerce deployment”

Download our international e-commerce checklist