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[WHITE PAPER] DXP : stay ahead of the game !

Illustration-dxp

People today are no longer loyal to brands; they are loyal to meaningful experiences. They expect to be able to access the same content from a range of different digital devices anytime, anywhere.

If they cannot do so, they switch brands. As a result, organisations that wish to remain competitive need to have a strategy in place that enables them to provide a seamless unified digital experience across all touchpoints.

This white paper looks at how this can be achieved through a Digital ExperiencePlatform (DXP).

The document examines:

  • The role of a DXP
  • The benefits of such a platform
  • Different components of a DXP
  • Choosing and implementing a DXP solution
  • A DXP case study

 

Download our DXP white paper

[WHITE PAPER] Digital in store: How tablets for Sales staff enhance the customer experience

Performance

The in-store shopping experience is currently in a state of transformation. More and more consumers are coming into brick and mortar stores to examine articles before going home to order them online, known as “showrooming”. They are also checking out products online before coming into stores to purchase them, known as webrooming”. As a result, the barrier between online and offline shopping is becoming blurred, customers are becoming more demanding and competition is rife.  

One way for retailers to deal with this challenging environment is to equip their Sales staff with a mobile deviceThis enables Sales Associates to provide customers with more detailed and personalised information, improving the overall in-store customer experience. 

Read our white paper to learn about: 

  • Today’s retail environment 
  • Why more stores are giving their Sales teams tablets 
  • What performance can be measured with a tablet 
  • Setting up a tablet programme 
  • What the future holds for the in-store customer experience 

Download our Digital in store White paper

[WHITE PAPER] B2B E-COMMERCE

Bannière wp b2b ecommerce

OVERCOMING THE FOUR KEY CHALLENGES

The technology behind e-commerce has transformed the way companies and consumers do business. For B2B companies, the time has come to make the big leap forward and embrace e-commerce.

While many B2B companies have made progress in developing digital channels, most struggle with weaving these together and evolving from multichannel.

As consumers, B2B buyers have learned to expect a seamless omnichannel customer experience: all channels working together efficiently. If your B2B company can’t offer this and still relies on print catalogs, then your customers can easily find your competition online.

Now more than ever, it pays to embrace digital. Download the free whitepaper now and enjoy your read!

In this white paper, you will learn:

  • 6 key figures every B2B company should know
  • The key challenges to embracing digital
  • Learnings from B2B industrial companies
  • The next steps to B2B e-commerce success


Download B2B E-commerce White paper

[WHITE PAPER] Customer engagement

Bannière-page-wp-customer-engagement

In order to engage with customers, each interaction between a brand and its customers must be self-evident. What is the recipe for this success?

Really engaging with your customers means understanding them and having a really close relationship with them at each stage.

Far from being as one-dimensional as it was in the past, the customer journey is radically changing as it combines both the physical and digital. Consumer expectations on brands have also increased: they want us to offer them what they need when they need it, as part of a unique buying experience. How can brands create this new experience in such a complex ecosystem?

Forget mass marketing. Relationship and personalised marketing based on detailed knowledge of the profiles and habits of consumers have taken over.

This document is for all those who are looking for solutions to improve their customer engagement.

Read this Customer Engagement white paper to:

  • Understand the importance of in-depth customer knowledge to better target communications.
  • Adopt relationship marketing mechanisms to improve your engagement rate regardless of the channel used.
  • Identify digital solutions to enhance customer experience whether digital and/or physical.
  • Understand the importance of digital when it comes to retaining your customers over the long-term.

 

Download - customer engagement White Paper